For her birthday, Jennifer Lopez goes completely bare in this self-assured NSFW video.

Lopez posted the much-anticipated birthday video on July 24. It's also Jlo's 53rd birthday today.

But she's also revealing a different part of herself to her admirers as she launches her eagerly anticipated brand JLo Body.

The Marry Me actress released a video of herself flaunting her toned physique from every angle in a barely-there swimsuit.

We give all this care and attention to the skin on our faces, but we occasionally ignore the body, she wrote in the caption of the video.

On her 53rd birthday, Jennifer Lopez poses for a naked photo shoot and declares, "I'm Happier Than Ever."

We began with the booty since I felt it was crucial to develop a skincare regimen for the body to address its particular demands.

There is some significant news from Jennifer Lopez. Now, some more significant news.

The bride and birthday girl, who turns 53 today, July 24, is growing her business empire one week after her surprise Las Vegas wedding to Ben Affleck, 49, on July 16.

JLo is celebrating the debut of JLo Body by JLo Beauty with a campaign that includes a photo of her in a bikini and another that accentuates one of her most recognisable features.

Jennifer Lopez debuted her new JLo Body booty balm while wearing just her birthday suit.

Lopez claims that she has been considering this product for her "whole life," having grown up witnessing her mother's battle with cellulite and become irritated with the lack of available treatments.

She recalls thinking, "I remember she wished there was some magic formula that was just going to make it disappear." And the fact is, we are aware that it doesn't.

I've been considering it for 20 years, says Jennifer Lopez as she introduces her skincare line, JLo Beauty.

She says of the pink pepperslim-containing solution, "Working with scientists, we have determined that it actually does improve the appearance of the skin.

Stretch marks can be reduced in appearance with the help of guarana seed extract, caffeine, peptides, which increase collagen formation, and potent hydrators like squalene, shea butter, and hyaluronic acid. 

We're not just sticking my name on some random cream, she claims. It functions,

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